UX-Beauty: Rethinking how Beauty Innovation Comes to Life

A platform built for collaboration, not just information

UX-Beauty is not only about improving access to data; it’s about improving how teams work together. By connecting marketing, R&D, and sales perspectives in a more integrated way, it helps reduce fragmentation in internal workflows and supports more aligned decision-making across teams. At the same time, it enables a more seamless experience for external partners, including distributors and regional stakeholders, who play a critical role in bringing innovation closer to local markets.

💡Formulators’ Note: A key challenge in formulation today is balancing sensory performance with stability in increasingly complex systems; especially in modern skincare and hybrid formats. 

UX-Beauty supports this by connecting ingredient information with formulation concepts, helping formulators understand how materials behave within full systems, not just in isolation.

This can help improve early-stage decisions around compatibility, performance, and formulation robustness.

Built through partnership: Givaudan Active Beauty x Covalo

In November 2023, Givaudan Active Beauty partnered with Covalo to transform their digital customer experience. The collaboration brought together Givaudan’s deep expertise in beauty ingredients with Covalo’s capabilities in data structuring and building customizable digital platforms that streamline buyer-supplier relationships. 

Rather than building a static solution, both teams are focusing on creating a flexible system that can evolve over time, reflecting the reality of how beauty professionals search, formulate, and collaborate.

Yann, Co-Founder and Co-CEO at Covalo, explains:

“The goal was never to just build a platform, but to create something that truly supports how teams and customers work. A system that evolves over time, and enables more meaningful connections.”

Extending into regional collaboration

UX-Beauty represents an ongoing shift in how digital tools support beauty innovation: from passive databases to active collaboration environments. 

Today, the platform is also evolving to better support regional distribution ecosystems. Together, Givaudan and Covalo have been developing capabilities that allow the platform to better reflect local market realities, such as providing products better suited to the local markets; using local languages to enhance the customer experience; helping distributors reach more potential customers and serve customers better and faster.

A first pilot of this approach is currently being rolled out with the Indonesian distributor,  Karya Aroma Sejahtera, marking an important step in bringing global innovation closer to local execution.

What’s next

UX-Beauty continues to evolve toward:

• More solution-driven, intuitive search
• Stronger regional alignment
• Better integration between inspiration and formulation decision-making
• Smart brief answering

Because innovation doesn’t happen in isolation. It happens when the right people, data, and ideas connect at the right moment. 

👉 Register today and discover a more connected way to innovate in beauty. UX-Beauty is your unlimited beauty creative catalyst – bring new beauty products to life faster!