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Why preparation matters more than ever for exhibitors

At in-cosmetics Global, hundreds of ingredient suppliers compete for the attention of highly targeted visitors. But what many don't realize, is that these visitors are coming prepared.

Today's brands and formulators:

  • Research ingredients before the event
  • Compare suppliers in advance
  • Build shortlists and meeting schedules ahead of time

This means that if your ingredients aren't visible during the research phase, you're not part of the conversation.

This is where Covalo comes in.

As the world's largest ingredients platform – and the official partner of in-cosmetics – Covalo connects your digital presence to the physical event. 

It ensures that when brands are searching for ingredients by function, claim, or application, your innovation shows up at exactly the right moment.

The Covalo Checklist for exhibitors: 10 things to do before the floor is yours

The brands attending in-cosmetics Global this year are doing their homework before they arrive. They're building sourcing plans, shortlisting suppliers, and booking meeting before they ever step on the show floor. 

Here's a practical checklist to help you make the most out of in-cosmetics Global 2026 (click on each item to learn more!)


1. Complete your Covalo profile

Your profile is your digital booth. Before the event, brands evaluate suppliers based on what they can find online. A missing logo, incomplete description, or lack of certifications can mean you're overlooked before the conversation even starts.

2. List your latest innovations

Senior brands aren't coming to in-cosmetics Global to discover what they already know. They're actually searching for new ingredients, new technologies, and new concepts. If your latest launches aren't visible, you won't be included in their shortlist – regardless of how strong your portfolio is.

3. Tag your ingredients properly

Ingredient discovery today is search-driven. Brands search by function, application, claims, and INCI name. If your ingredients aren't tagged correctly, they might not appear in search results. Visibility depends on structure.

4. Upload your technical documentation

R&D, procurement, and regulatory teams all evaluate suppliers differently, but they all need data to thrive. Make sure your profile includes:


  • Technical Data Sheets (TDS)
  • Safety Data Sheets (SDS)
  • Certificates and regulatory documentation

Without these, even strong interest may not convert into a meeting.

5. Define your sustainability and regulatory positioning

Filters like:

  • Biodegradable
  • COSMOS-certified
  • Vegan
  • China-compliant

...are actively used by brands to qualify suppliers. If these apply to your ingredients, make them clearly visible. This is often the difference between being shortlisted or skipped.

6. Highlight what you're launching at the show

If you're introducing something new at in-cosmetics Global, make sure it's clearly marked. Brands plan their schedules in advance. If your innovation isn't visble before the event, it won't be part of their plan.

7. Add commercial details

Procurement teams need quick answers to assess fit. Providing even approximate information on minimum order quantities (MOQ), lead time, and sourcing requirements, will help brands decide faster whether to engage with you.

8. Book meetings before you arrive

The most valuable meetings at in-cosmetics Global happen when:

  • Your profile has been reviewed
  • Your ingredients have been shortlisted
  • Your documentation has been checked

Use Covalo to reach out and secure meetings before the event begins.

9. Plan your lead capture and follow-up

The event is just the starting point. Most leads go cold within days if there's no clear follow-up process. Before arriving in Paris, define:

  • Who owns follow-up
  • What the next steps look like
  • How leads will be tracked

This ensures conversations turn into real opportunities.

10. Talk to your Covalo Customer Success Manager

In 2026, Covalo is running a curated, AI-powered matchmaking program in collaboration with in-cosmetics Global. Selected top-tier brands attend with active sourcing briefs, and Covalo matches them with the most relevant suppliers before the event starts. 

To be considered:

  • Your profile must be complete
  • Your latest innovations must be listed

Reach out to Filipe Evora (filipe.evora@covalo.com) to ensure you're positioned correctly.

👉 Profile deadline to be considered for the Matchmaking Program: End of March 2026.

Turn your presence into real business impact

Exhibiting at in-cosmetics Global is a major business investment – in time, budget, and resources. But the return depends on one thing:

Being visible at the right moment in the buyer's journey.

Not just on the show floor, but before the event even starts.

With Covalo, you can:

  • Get discovered by brands during their research phase
  • Showcase your latest ingredient innovations
  • Connect with high-intent buyers
  • Secure meetings before arriving in Paris

Start preparing now to make sure your booth isn't just seen – but sought out. 

At in-cosmetics Global 2026 (14-16 April, Paris Expo Porte de Versailles), over 1,000 exhibitors will showcase the latest beauty ingredients, formulations and services supporting the full ‘lab to launch’ journey for the global personal care industry.