Multitasking by Nature - How Activated Silk™ Hydrogels Benefit Brands & Consumers

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• Beauty’s Next Chapter: Smarter Actives and Simpler Routines

• From Face to Follicle: The Multifunctionality of Activated Silk™ Hydrogels
• High-Performance Skincare Backed by Biotechnology
• Repair and Protection for Stronger Hair Strands
• A New Standard for Smarter, More Efficient Beauty

Beauty’s Next Chapter: Smarter Actives and Simpler Routines

The beauty market is undergoing a transformation like never before. As consumers and brands alike are embracing a new era of smarter, more efficient formulations, coherent development is now a necessity. Today’s consumers crave streamlined, high-performance products that deliver maximum results with minimal fuss. This shift is driving innovation across the industry. The result? We are entering an era of more intentional, effective, and exciting products.

Multifunctional ingredients are at the forefront of this evolution, offering a potent blend of benefits in a single formulation. By combining the effects of multiple actives, brands can create products that work harder and smarter, reducing the need for a crowded bathroom shelf. This not only shortens the INCI list, but simplifies formulation and cuts down on production costs. Transparency is key here, too, as clearer labels empower shoppers to make confident choices, while embracing simple and intentional routines.  

At the heart of this shift is Activated Silk™ Hydrogels – an exciting new ingredient by Evolved By Nature that perfectly captures this mission. This ingredient is able to address a range of skin and hair concerns, while fitting seamlessly into multiple product types. Curious to discover how this powerhouse ingredient can elevate your formulations? Read on to unlock all its benefits and how it can be the perfect fit for your brand. 

From Face to Follicle: The Multifunctionality of Activated Silk™ Hydrogels

Imagine an ingredient like hyaluronic acid, beloved for its skin-plumping hydration, working just as hard to make frizz disappear and add shine to your hair. This multifunctionality isn’t just a passing fad – it’s a testament to the ingenuity of cosmetic science. Evolved By Nature took this knowledge to the next level with their brand new launch of Activated Silk™ Hydrogels. 

This standout ingredient, naturally derived and upcycled from silk, embodies the perfect blend of sustainability and innovation. Its fully biodegradable profile speaks to the growing demand for eco-conscious beauty, while its multifunctional capabilities make it a standout for both skin and hair care. Adding to its sustainability benefits, Hydrogels is also NATRUE approved, Leaping Bunny certified, non-GMO, and not formulated with petrochemicals. 

💡 Covalo tip: Check out the full list of sustainability claims and certifications on our platform!

What sets Activated Silk™ Hydrogels apart is its biotech origin. At its core is a unique proteoglycan structure – a complex matrix of proteins and sugars that delivers exceptional multifunctionality. This structure enables it to bind to water, oil, and even keratin, giving it the remarkable ability to deeply hydrate, lock in moisture and fortify hair and skin. Adding to its impressive profile, this ingredient also serves as a best-in-class emulsifier, eliminating the need for synthetic emulsifiers that are the backbone of everyone’s formulas today. It also enables exceptional versatility for formulators, thanks to its flexible rheological behavior. 

This next-generation innovation doesn’t just stop at delivering a single benefit: it works overtime to nourish and protect both hair and skin in one fell swoop. Even more exciting, it is suitable for sensitive skin, allowing for the creation of even more products! In the sections ahead, we’ll take you on a journey to understand how Activated Silk™ Hydrogels works in both areas – and why it’s a must-have for your formulations. 

High-Performance Skincare Backed by Biotechnology

The real magic for skincare? Activated Silk™ Hydrogels is a hydration powerhouse that doesn’t steal moisture from the skin like other humectants do. Instead, it bonds directly to water, hugging those molecules tight to deliver intense hydration without any moisture-sapping side effects. It can also hold water with almost twice the strength of hyaluronic acid, so you can use half the dose to get the same feeling of hydration (while improving your margins.)

Plus, it's got a high-tech edge - think of it as an exosome-like delivery system. It works by penetrating the epidermis, bringing along hard-to-deliver actives, enabling their maximum performance.. Another incredible advantage is the ability to secure itself to keratin surfaces. This helps it stay put and keep working even when the rest of the formulation rinses off. 

Repair and Protection for Stronger Hair Strands 

But that’s not all! For the very first time, Evolved By Nature is breaking into the world of hair care. This marks a massive company step in bringing its commitment to clean, effective ingredients to a whole new realm. 

Activated Silk™ Hydrogels is setting a new standard by delivering long-lasting frizz control that stands strong even in high-humidity conditions. Its unique structure helps repair split ends and shield hair from everyday damage. This helps hair stay smooth, with healthy strands that stay manageable no matter the weather. Beyond taming flyaways, it also locks in moisture and provides built-in heat protection. It dives deep into the definition of a multifunctional haircare ingredient – allowing brands and formulators to create a well-rounded product without many needed additions.

A New Standard for Smarter, More Efficient Beauty 

In today’s fast paced beauty landscape, consumers are seeking products that do more - with fewer ingredients and less hassle. Brands are answering to this call, and creating products that meet the demands while continuously bringing innovation. Activated Silk™ Hydrogels by Evolved By Nature perfectly meets this demand by offering a multifunctional solution that excels in both skincare and hair care. From delivering intense, lasting hydration without drying out the skin, to providing frizz control and split-end repair, it covers all bases. Its naturally derived, upcycled origin and biodegradable profile also align with the growing consumer demand for clean, sustainable beauty. 

This ingredient brings an incredible ability to simplify formulations without compromising performance. Brands can confidently highlight claims that resonate deeply with today’s consumers. As a versatile, multifunctional ingredient, it serves as a powerful differentiation tool for brands looking to stand out in a crowded market. 

Discover how Activated Silk™ Hydrogels can help you create multifunctional products and request your sample today!