Industry News Flash #18 - Personal Care - 19 March 2025 (Clone)

⚡️ Personal Care Industry News Flash 🗞️ 

Ingredient Launch:

Neurocosmetics are on the rise—a cutting-edge category of skincare designed to interact with the skin's nervous system. At the forefront of this innovation, Lucas Meyer Cosmetics by Clariant will unveil GlowCytocin, its latest ingredient, at in-cosmetics Global this year. This unique blend of glycerin, water, and white hyacinth extract is designed to activate oxytocin receptors in the skin, to "biomimic many of the beneficial effects of oxytocin"—also known as the love molecule. 💖

Want to experience it for yourself? Book a meeting with Lucas Meyer Cosmetics at in-cosmetics Global (stand 1D30)!

Scientific Breakthrough:

Can AI design fragrance? Neuroscientist Alex Wiltschko has spent years pioneering digital scent technology. After leading Google Brain's olfaction group, he founded Osmo—a company digitizing scent and predicting odor molecules. Now, Osmo is launching Generation, an AI-powered fragrance design house aimed at helping independent brands create unique scents. With a blend of human creativity and "olfactory intelligence", Generation is set to challenge industry giants. Read more

Regulations & Compliance:

Selling cosmetics in Canada? As of March 5, 2025, Health Canada now requires brand owners to have a Canada-based representative to enter the market. The updated "manufacturer" definition aligns with the EU's "responsible person" concept, reinforcing regulatory harmonization. Stay compliant—make sure you're brand is ready! Read more

Company Update:

The Ordinary enters China! Estée Lauder Companies is bringing its Deciem brand to Sephora China, with launches on Tmall and Douyin this summer. The lineup features best-sellers plus products tailored for Chinese shoppers. "It took time to make sure we were big enough to get to that level, and we're launching with a very strong assortment in China," says Global Brand President Jesper Rasmussen.

Sustainability Update:

The Great British Beauty Clean Up is here! The British Beauty Council is uniting brands and retailers to tackle beauty waste, promoting reuse, refill, and recycling. With 120B+ beauty packages produced yearly, initiatives from Boots, Superdrug, and more make responsible disposal easier than ever. Get started here!

Events & Trade shows:

Experience the pinnacle of the cosmetics industry at this year's trade show in Amsterdam. Connect with industry leaders, expand your knowledge, and explore groundbreaking products. Secure your tickets here

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