Time to Shine: This Silver Pigment is Shaking Up Makeup As We Know It

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• How Shimmering, Bold Makeup Products Rose to the Top
• The Secret to Next-Level Shine that Consumers Crave: SYNCRYSTAL Platinum
• Formulation Benefits: Bringing Silver Pigment to Life
• The Shimmering Essential 

How Shimmering, Bold Makeup Products Rose to the Top

In the age of viral beauty trends, nothing shines brighter than the rise of shimmery, metallic makeup and chrome nails – quite literally. From dewy, holographic highlighters to reflective liquid eyeshadows and futuristic, mirror-like manicures, the obsession with all things glossy and high-shine is taking over. 

But what’s fueling this craze? One key enabler is undoubtedly social media. Platforms like TikTok and Instagram have turned metallic makeup into a must-have aesthetic, with beauty influencers and makeup artists showcasing mesmerizing shimmering looks under perfect lighting. One viral video is all it takes for a new shade or technique to dominate the beauty industry overnight. 

The shift from the ultra-matte makeup trends of the 2010s to today’s luminous, light-catching looks reflects a broader change in beauty standards – one driven by bold self-expression and the digital era. In the era of contour kits and full-coverage foundations, the goal was often a flawless, filtered finish, inspired by celebrity glam and airbrushed perfection. But as social media evolved, so did consumer desires. With beauty influencers and everyday users experimenting with different textures, the metallic and reflective trend isn’t just about looking good - it’s about standing out in an oversaturated digital world. 

The future of makeup is all about shine, reflection, and dimension. Brands now want to master high-impact formulas that set the next beauty trend. SynCrystal Platinum is the next ingredient to add to your formulations to help consumers stand out, with high-shine, reflection, and multidimensional looks. 

The Secret to Next-Level Shine that Consumers Crave: SYNCRYSTAL Platinum

The high-shimmer trend isn’t just a fleeting moment - it’s a movement, fueled by Gen Z’s love for bold, expressive beauty. Unlike past generations that prioritized perfection, today’s consumers want products that allow them to experiment, stand out from the crowd, and embrace their individuality. Inspired by the playful excess of Y2K makeup, the iridescent glow of donut glazed nails, and the electrifying, theatrical beauty of pop icons like Chappell Roan, high-shine looks are becoming a staple. 

Brands like Fenty Beauty, Haus Labs, and Urban Decay are already leading the charge with bold high-shine products that embrace this movement. Fenty Beauty’s Diamond Bomb delivers a dazzling, wet-look shimmer that catches the light from every angle, perfect for achieving that ethereal glow. Haus Lab’s Optic Intensity Eco Gel Eyeliner in metallic shades bring futuristic shine to the eyes, embodying Gen Z’s love for high-impact finishes. Meanwhile, Urban Decay’s Moondust Eyeshadows offer ultra-reflective, multidimensional sparkle, making them a go-to for anyone channeling Y2K-inspired glam. 

But just when it seemed like the shine trend had reached its limit, Eckart brought their brand-new silver pigment – SYNCRYSTAL Platinum. Inspired by their previous pigment, MIRAGE Glamour Space Silver, Eckart now brings a pearlescent pigment with an intense silver color, with high coverage and stability for different formulations. SynCrystal Platinum is based on pure synthetic fluorphlogopite, also known as synthetic mica, which is fully microplastic and aluminum-free, aligning with the rising concerns over clean and natural beauty. Unlike anything seen before, it redefines how makeup can reflect light, creating an otherworldly shine that feels fresh, futuristic, and endlessly customizable. 

This new pigment allows brands to create multi-dimensional effects by enhancing depth and light reflection, producing a highly desirable metallic effect – without a heavy look. SynCrystal Platinum works by combining the typical features of pearl pigments, but mimicking the optical qualities of aluminum. This combination enables a deeper, richer metallic tone and effects across various types of cosmetic products. 

What makes SynCrystal Platinum truly revolutionary is its versatility across cosmetic categories. It seamlessly integrates into a wide range of formulations – whether it’s liquid or cream eyeshadows, pressed powders, gel-based products and even nail polish. This adaptability allows brands to push creative boundaries, offering consumers a multi-use, high-impact ingredient that transforms any beauty product into a statement-making masterpiece. 

Formulation Benefits: Bringing Silver Pigment to Life 

SynCrystal Platinum is designed for ultimate performance, delivering flawless, homogeneous metallic shimmer with exceptional versatility. As a water-stable ingredient, it seamlessly blends into liquid-based formulations while maintaining stability in oil and solvent-based systems, making it a powerhouse pigment across a wide pH range. 

Its unique composition ensures smooth application and an even, reflective finish, particularly in dark-colored products, eliminating the need for additional dyes or colorants. This is perfect for the chrome nails trend, as it offers a striking, shimmering effect that enhances depth and radiance without streaking. An added bonus is its ability to work beautifully across all shades, making it ideal for inclusive beauty products that cater all skin tones. Whether used in nail polishes, makeup, or body products, this pigment provides full coverage and a stunning metallic shimmer, with no regulatory limitations, giving brands the creative freedom to develop universally flattering, high-impact formulas. 

Completely free from microplastics and aluminum, it offers a clean, eco-conscious alternative to traditional metallic ingredients, aligning with the growing demand for more sustainable beauty options. For example, glitter is extremely controversial in the beauty industry – as a microplastic present in thousands of products, it is responsible for environmental harm and negatively impacts human and animal health. Now, glitter is also facing bans, like in the European Union, where glitter made of plastic particles smaller than 5mm can no longer be sold and/or used. That’s where SynCrystal Platinum offers the perfect solution for delivering intense shine, without the harm. This presents an opportunity for brands to formulate microplastic-free, high-shine makeup that aligns with consumer demands. 

Going a step further, this pigment is suitable for halal and kosher products, ensuring that brands can cater to a wider, diverse audience without compromising on quality or ethics. With its safe, skin-friendly formulation, this pigment is the perfect choice for brands looking to create high-performance, environmentally responsible beauty products that meet the values of today’s conscious consumers, and their demand for new, bold makeup. 

The Shimmering Essential 

SynCrystal Platinum is a game-changer for color cosmetics, offering the perfect balance of innovation, sustainability, and inclusivity. As an adaptable ingredient that delivers flawless, high-shine metallic shimmer across a wide range of formulations – liquids, creams, powders, gels, and even nail polishes – it empowers brands to create bold, multidimensional products that cater to all consumers, regardless of skin tone. Free from microplastics and aluminum, it meets the demand for cleaner, more eco-conscious beauty solutions. In addition, its versatility and performance make it an ideal ingredient for forward-thinking brands looking to make their mark with inclusive, cutting-edge pigment innovation that does not compromise on quality or ethics.

This pigment isn’t just a new product – it’s the future of makeup, shining bright in both sustainability and creativity. 

Looking to formulate the next must-have radiant beauty product? Explore here: https://covalo.com/ingredients/permalink/eckart-syncrystal-silver

Are you going to attend in-cosmetics Global? Visit Eckart at stand #5G70!