Navigating in-cosmetics Latin America 2024: How to Prepare, Engage, and Follow Up

Find out everything about in-cosmetics Latin America 2024 - the largest and most comprehensive cosmetics trade show in Latin America, taking place next week in São Paulo - and see how to make the most out of this major event!

The Cosmetics Industry in Brazil

In recent years, Brazil has seen significant growth in personal care, establishing itself as one of the largest global markets. According to ABIHPEC (Brazilian Association of the Personal Hygiene, Perfume, and Cosmetics Industry), the international trade of these products in Brazil reached an impressive $1.74 billion in 2023, with exports accounting for more than half of this amount. 

The key differentiator of the cosmetics industry in Brazil and Latin America, compared to the rest of the world, lies in the appreciation of local biodiversity, the use of natural ingredients unique to the region, and a focus on sustainability. This, combined with technological innovation and adaptation to local consumer preferences and needs, makes the market stand out globally, offering unique products with both regional and international appeal.

The importance of in-cosmetics Latin America 2024

To gain traction in this constantly expanding market, it’s crucial for both brands and suppliers to stay up to date. Trade shows are an excellent way to discover companies and raw materials, network, and stay on top of the latest trends. Moreover, in an industry like personal care, experiencing the sensorial side of ingredients is often a crucial part of the decision making process.

That’s why, from September 25-26, 2024, São Paulo will host in-cosmetics Latin America - the largest trade show for raw materials in the cosmetics and personal care industry in Latin America. The event, taking place at Expo Center Norte, promises to bring together leading suppliers of ingredients, fragrances, lab equipment, and testing in a perfect environment for networking, learning, and innovation.

Covalo - the world’s largest ingredients platform - is in-cosmetics' official partner. With over 80,000 ingredients listed, Covalo is becoming Brazil's favorite platform, keeping the personal care industry connected all year round. Thanks to this partnership, it’s possible to access thousands of ingredients and raw materials before, during, and after the event.

In this article, we’ll highlight the event's main attractions, and provide tips on how to prepare to make the most of the largest cosmetics trade show in Latin America!

Highlights of in-cosmetics Latin America 2024

1. Innovation Zone

This is one of the most popular areas, where selected exhibitors showcase new ingredients launched in the past 8 months. You can test them right on the show floor and see innovative ways to use them in formulations. This area is essential for R&D professionals, who can be inspired by new ingredients and concepts.

And for those who want access to these new ingredients even before the show, Covalo's innovation zone online offers all the details like attributes, manufacturers, certifications, and documents for each one.

2. Innovation Tours

Created specifically for accredited R&D professionals, the Innovation Tours aim to make the show experience even more dynamic. Each tour, led by the exhibition’s technical consultant, Cleber Barros, will guide participants through the event, showcasing the latest launches and innovations, and visiting booths of specific suppliers that have prepared exclusive product releases for the show.

3. Interactive Areas

The trade show is known for its interactivity, where visitors can watch live demonstrations and, of course, interact directly with ingredients. Within the Innovation Zone, Mintel's daily product demonstration sessions allow visitors to test the most innovative products on the market. You can also interact with regulatory experts and lab equipment suppliers in the Testing & Regulatory Area of the event.

4. Marketing Trends and Technical Seminars

In-cosmetics Latin America 2024 features a program with seminars on ingredients and formulation techniques, as well as talks with valuable market insights from leading research agencies such as Mintel and Euromonitor. Among the various topics covered, you can find talks such as ‘Retail Trends in Brazilian Beauty and Hygiene’, ‘Generative AI and Beauty Technology’, and ‘Key Beauty and Personal Care Trends in Latin America’. 

One program highlight is the talk “The Ingredient Choices Leading the Way in Sustainable Innovation” on September 26th. Covalo will present industry formulators' priorities and show how solutions adopted by other brands can help guide your company in building sustainable innovations.

As these talks tend to be highly sought after, it’s recommended to arrive at the theater at least 15 minutes early.

5. Awards

The show will award sustainable and innovative ingredients that provide “substantial benefits to manufacturers and end consumers compared to existing raw materials”. This ceremony is always eagerly anticipated, and already before the event you can check out the award nominees on Covalo. Register now for free to start exploring!

6. Networking Accelerator

Ready to unlock connections you couldn’t have planned for online?

For the first time, in-cosmetics Latin America brings to you the Networking Accelerator, hosted by Covalo: playful, fast & efficient networking, designed to make networking work.

The Networking Accelerator session will take less than 30 minutes, and will be fully facilitated: don’t waste time on small talk, or coming up with elaborate exit strategies in case a contact is not quite what you’re looking for. This session will be the perfect way to end the event on a high note: Sep 26th, at 4:00 pm, in the Technical Seminar Theatre.

How to Prepare for the Event

An event of this scale requires some preparation. First of all, have you registered for in-cosmetics Latin America yet? Registration is quick and free, and it’s recommended to do it as early as possible. Register now for the event!

Once you’ve registered, it’s time to set your goals and review the exhibitors. Through Covalo, you can access the biggest innovations at in-cosmetics in advance. It is easy to filter for suppliers exhibiting at in-cosmetics Latin America and check in advance who’s most likely to offer exactly what you need. For example, if you have a specific ingredient in mind, you can type it into the search bar and instantly find out which exhibitors offer it. You can bookmark these ingredients to your account, access the interactive map on each supplier's page to easily find them on the floor plan, and during the event access all your bookmarks directly from your phone.

Arrive at the event with an action plan, have meetings that will truly impact your innovation, and leave more time to explore the latest trends and reconnect with old contacts.

What about after the event? 

There's a lot to do after 2 intense days at in-cosmetics. You’ll have seen the latest in technology and ingredients, and all this innovation will surely inspire incredible new projects! 

If you're interested in specific ingredients and want to know more about them, simply search for them on Covalo. On the platform, you’ll find detailed information and properties for every raw material, and you can even directly request samples from suppliers. Additionally, the Awards section will be updated with the most innovative ingredients once the winners are announced.

And if you didn’t get a chance to visit a particular exhibitor? No worries, just reach out to them through Covalo - all in-cosmetics exhibitors will be there.

Covalo connects brands and suppliers, providing full-time access to ingredients, formulations, documents, and much more. With endless useful features such as raw material search, various filters, bulk requests, and a listing of over 80,000 ingredients, doing business will be more focused and efficient.

👉 SIGN UP TO COVALO X IN-COSMETICS for free now and take full advantage of everything the platform has to offer.