---
title: "Industry News Flash #20 - Personal Care - 16 April 2025"
description: Welcome to the Industry News Flash by Covalo, a round-up of the latest happenings and updates in the personal care industry.
---

[Covalo Blog ](https://blog.covalo.com/personal-care)

# [Industry News Flash #20 - Personal Care - 16 April 2025](https://blog.covalo.com/personal-care/industry-news-flash-20)

 Written by [Covalo Team](https://blog.covalo.com/personal-care/author/covalo-team) | Apr 16, 2025

### ⚡️ Personal Care Industry News Flash 🗞️ 

### Ingredient Launch:

[Vari Dextrin Vitamin E Acetate 15](https://covalo.com/ingredients/permalink/variati-spa-vari-dextrin-vitamin-e-acetate-15) by [Variati Spa](https://covalo.com/company/variati-spa) is a powerful antioxidant that helps combat cellular aging and protect against free radicals. Topically, it offers moisturizing, anti-inflammatory, and soothing benefits—making it ideal for skin and hair care applications. [Check it out on Covalo now!](https://covalo.com/ingredients/permalink/variati-spa-vari-dextrin-vitamin-e-acetate-15)

### Scientific Breakthrough:

Researchers at Purdue University (Indiana) have developed soy-based compounds that match or even outperform petroleum-based surfactants in surface activity. These plant-based alternatives could offer a more sustainable option for shampoos, conditioners, and antimicrobial washes—without compromising product performance. Further testing is underway, but the early results point to a promising future for greener formulations.

### Regulations & Compliance:

On April 1, 2025, the UK's Office for Product Safety & Standards (OPSS) amended the Cosmetic Regulations, updating Annex III restrictions for methyl salicylate. The move highlights growing divergence from EU regulations. Key UK-specific changes are age differentiation and stricter oral care limits. The EU SCCS is also reviewing methyl salicylate use for children aged 0-3, with further EU changes expected soon. Read the full amendment and updated restrictions [here](https://www.legislation.gov.uk/uksi/2025/413/schedule/made).

### Company Update:

Unilever has acquired UK-based personal care brand Wild, continuing its shift toward premium, high-growth segments under its Growth Action Plan 2030. Founded in 2020, Wild is a digitally native brand known for its natural, refillable products and plastic-free packaging. With a strong DTC and retail presence, it's the UK's #1 refillable deodorant brand, offering deodorants, lip balms, body washes, and hand washes. The acquisition strengthens Unilever's Personal Care portfolio with a fast-growing, sustainable brand.

### Sustainability Update:

BASF reports that 98.1% of its sourced palm kernel oil is now RSPO-certified. Additionally, nearly 97% of its total palm oil exposure (390,591 tonnes) is traceable to the mill level. The company also strengthened its commitment to sustainable sourcing through a partnership with Solidaridad and Fedepalma in Columbia, supporting sustainable practices via the APSColombia protocol and RSPO standards.

### Events & Trade shows:

Don't miss a beat! From trade shows to trend talks, the personal care industry is buzzing with events:

- **Trace One 2025 User Conference  
  📆 **15 - 17 April 2025  
  📍 EAST Hotel, Miami, Florida
- **PLMA 2025**  
  **📆 **20 - 21 May 2025  
  📍 RAI, Amsterdam, The Netherlands
- **Cosmetic Business 2025**  
  **📆 **4 - 5 June 2025  
  📍 MOC, Munich, Germany

### *💡 Don't miss out on our bi-weekly Industry News Flash updates! Follow us on [LinkedIn](https://www.linkedin.com/company/joincovalo), [Instagram](https://www.instagram.com/join_covalo/), and [Facebook](https://www.facebook.com/joincovalo). *

[View full post](https://blog.covalo.com/personal-care/industry-news-flash-20)

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