Veganism is gaining momentum as consumers are becoming more and more aware of their impact on the environment and the welfare of animals. Not only is veganism taking over the food industry: according to a report by Grand View Research, Inc., the global vegan cosmetics market size is expected to reach USD 26.16 billion by 2030, expanding at a CAGR (compound annual growth rate) of 6.3% from 2022 to 2030.

  • "If you compare what vegan products were available five or ten years ago to what is available in retail stores now, you can see that the industry is really changing."

    — Martin Ranninger, Co-Director of V-Label

In this tenth episode of The Beauty Beat, our Digital Marketing Manager Lisa Heida is joined by Martin Ranninger and Nazanin Kayyat from V-Label, the world’s leading vegan and vegetarian trademark. Across the globe, more than 50k products from more than 4k licensees now carry this label. V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services, established in Switzerland in 1966. It is a reliable, go-to shopping guide for consumers.

Martin is the Co-Director of V-Label International and Czechia Country Director of global non-profit food awareness organization ProVeg International. Martin grew up on what is now considered a traditional Czech diet —similar to other meat- and dairy-heavy western diets — but then turned into a veggie-lover 9 years ago. At V-Label, he co-leads the international V-Label team that supports 30+ partner organizations across the globe.

Nazanin is the Quality Manager at V-Label International. Nazanin’s main focus and interest has always been on keeping up a healthy and nutritious diet. She is passionate about innovative food and cosmetic products, with respect for nature and animals. Currently, she’s working on various projects in the Quality Management team, aiming to help V-Label Partners by developing, implementing and improving concepts related to quality assurance.

During this episode some important questions are answered: what is the difference between vegetarian and vegan? What are some ingredients used in beauty products that make a product not suitable for vegans? What are the criteria for a product to carry the V-Label? And what should you do if you see the V-Label on a product that isn’t vegetarian or vegan?

Tune in to learn how to get V-Label certified:

If you’re looking for vegan or vegetarian ingredients for your beauty products, why not use Covalo? With our search filters, you can filter by sustainability claims. We’ve got almost 2.5k ingredients listed as vegan, and almost 5k ingredients listed as plant-based. Head over to to find the right beauty ingredient for you!

The Beauty Beat podcast tracks the pulse and beat of the beautyverse for industry insiders. We explore big and small beauty brands, beauty tech and gadgets, e-commmerce and marketing, ingredients and packaging, and everything inbetween.

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