Hair care searches exceed skincare and make-up in the Asia-Pacific region

Popular ingredient searches in APAC region

Findings show that hair care is the most searched for category, with 55% of APAC professionals searching for relevant applications and active ingredients. This compares to just 36% worldwide. It's followed by skincare (19%), make-up (15%), and sun care (3%).

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The research also revealed that claims such as 'plant-based' and 'natural' make up over 90% of all searches by personal care professionals in the APAC region, at 50% and 41% respectively. This compares to just 45% globally. In addition, terms such as upcycled, bio, clean and biodegradable saw less than 1% of all searches.

in-Cosmetics Discover powered by Covalo

in-Cosmetics Asia took place at the Bangkok International Trade & Exhibition Centre from 1-3 November 2022. At the event, Covalo revealed in-Cosmetics Discover powered by Covalo, a new platform developed in partnership with RX Global, allowing buyers, suppliers, distributors, and other service providers to bridge the physical and digital world.

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