Covalo Releases Top Influential Voices of the Beauty Industry Report

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• Celebrating three pillars of impact
  • Sustainability
  • Transparency
  • Innovation
  • Bonus category: Most Impactful Marketing Concepts
• Spotlight highlights
• Get inspired and get involved

Celebrating three pillars of impact

Our report highlights honorees across three essential pillars (and one bonus category), each representing a crucial area of influence in the beauty industry.

Sustainability

From reducing environmental impact to advancing diversity and inclusion, these leaders are reimagining what responsible beauty can look like. Their work emphasizes eco-friendly practices, ethical sourcing, and representation for underrepresented communities, showing that beauty and purpose can go hand in hand.

1. Marissa (Pagnani) McGowan, L'Oréal
2. Emmanuel Hembert, Quantis
   
3. Alena Demina, SYSTEM SKIN
4. Hilary Jones, LUSH Cosmetics
5.  Marina Cardia Jardim, TUPI Beleza
6. Tarang Amin, e.l.f. beauty
7. Leona Dondi, UZIMA
8. Pat McGrath, Pat McGrath Labs
9. Sharmadean Reid MBE, 39BC
10. Stacey Fraser, Stacey Fraser co

Transparency

In an increasingly complex regulatory and scientific landscape, transparency is essential. These voices help ensure safety, compliance, and rigorous research underpin every product, while advancing industry standards and scientific understanding.

1. Sarah Smiley, Trinny London
2.  Amanda Isom, Bloom Regulatory
3. Melanie Benesh, EWG
4. Dr Sara De Mattia and Dr Andrea Mitarotonda PhD CChem FRSC, ME&theCHEMIST
5. Seoyeon Kyung, COSMAX
6. Faiza Hussain, The Skin Shrink

Innovation

Innovation drives the evolution of beauty, from next-generation formulations to biotech breakthroughs and AI-powered personalization. The honorees in this pillar are pushing boundaries, turning cutting-edge research into products and solutions that redefine what's possible.

1. Alexandre Reeber, CORE Biogenesis
2. Guive Balooch, L'Oréal
3. Hazem Sawaf, 7 HOPES London
4. Ewelina Aiossa, TOPICAL SKIN
   
5. Jordi Ayats Forrellat, ALGAKTIV

Bonus Category: Most Impactful Marketing Concepts

A brand-new, one-of-a-kind category celebrating marketing initiatives that truly stand out. These concepts don't just sell products – they inspire, challenge conventions, and. bring beauty stories to life in ways that resonate with audiences worldwide.

1. Alejandro Franco, Kaffe Bueno
2. Tony Abboud, CORE Biogenesis
3. Dalia Hawley, Dalia Botanique

Spotlight Highlights

While the full report features many incredible individuals, here are a few standout voices:

• Marissa Pagnani McGowan (Sustainability): Driving environmental and social responsibility initiatives across product portfolios, Marissa champions climate, water, biodiversity, and ethical sourcing. 
• Pat McGrath (Diversity & Inclusion): Shaping inclusive makeup ranges while embedding diversity across campaigns, runway, and brand narratives.Named Dame Commander of the British Empire for her contributions.
• Guive Balooch (Innovation): Pioneering AI and augmented beauty at L'Oréal, driving next-generation personalization, product development, and sustainability innovations.
• Dalia Hawley (Marketing concepts): Transforming storytelling in beauty through authentic, playful campaigns that integrate lifestyle, nature, and sustainability.

These leaders are just a snapshot of the incredible talent recognized in the 2025 Top Influential Voices of the Beauty Industry Report.

👉 Download full report 👈

Get inspired and get involved

The full report is packed with stories, insights, and examples from the individuals shaping the beauty landscape today. Download the full report to explore their work and discover actionable takeaways for your own journey in the beauty industry.

We also welcome nominations for next year's report – whether it's a colleague, peer, or yourself! Reach out to us at social@covalo.com to submit a nomination and help us continue celebrating the voices driving process in beauty.